Privacy and cookie policy


When you visit our website, information about you is collected, which is used to customise and improve our content and to increase the value of the advertisements displayed on the page. If you do not want your information to be collected, you should delete your cookies (see instructions) and refrain from further use of the website. Below we give further details concerning what information is collected, the purpose of doing so, and which third parties have access to it.


This website uses “cookies”. These are text files that are stored on your computer, mobile or similar device for the purpose of recognition, remembering settings, performing statistics, and targeting advertisements. Cookies cannot contain malicious code such as viruses.

It is possible to delete or block cookies. See instructions:

If you delete or block cookies, advertisements may become less relevant to you and appear more frequently. You may also risk that the website does not function optimally and that there is content that you cannot access.

This website contains cookies from Google Analytics.

Google Analytics cookies

Google Analytics cookies are used to collect visitor statistics. These cookies collect information about your use of and, including your IP address.

You can opt out of Google Analytics cookies using the following tools:

Personal information


Personal information is all kinds of information that can be attributed to you to some extent. When you use our website, we collect and process a range of such information. This occurs in the event of general access to content, if you sign up for our newsletter, participate in competitions or surveys, register as a user or subscriber, otherwise make use of the services or make purchases through the website.

We typically collect and process the following types of information:

A unique ID and technical information about your computer, tablet or mobile phone, your IP number, geographical location, and which pages you click on (interests).

To the extent that you yourself give explicit consent to this and enter the information yourself, the following is also processed:

Name, telephone number, Email, address and payment information. This will typically be in connection with creating a log-in, registering for events or in the event of purchase.


We have taken technical and organisational measures to prevent your information from being accidentally or illegally deleted, published, lost, degraded or made known to unauthorised persons, misused or otherwise processed in violation of the law.


The information is used to identify you as a user and show you the advertisements that are most likely to be relevant to you, to record your purchases and payments, and to be able to provide the services you have requested, such as to be sent a newsletter. We also use the information to optimise our services and content.

Retention period

The information is retained for the period permitted by law and we delete it when it is no longer needed. The period depends on the nature of the information and the reason for storage. It is therefore not possible to specify a general time frame for when information is deleted.

Disclosure of information

Data about your use of the website, which advertisements you receive and click on, your geographical location, gender and age segment, etc. are passed on to third parties to the extent that this information is known. You can see which third parties are involved in the section on “Cookies” above. The information is used to target advertising.

We additionally use a number of third parties for the storage and processing of data. These companies process information solely on our behalf and may not use it for their own purposes.

Disclosure of personal information such as name and Email etc. will only take place if you give your consent. We only use data processors in the EU or in countries that can provide your information with adequate protection.

Right to insight and complaints

You have the right to be informed of the personal information we process about you. You can also object to the use of information at any time. You can also revoke your consent for information about you to be processed. If the information processed about you is incorrect, you have the right to have it corrected or deleted. Inquiries about this can be made to:

If you wish to make a complaint about our processing of your personal data, you also have the option of contacting the Danish Data Protection Agency.


This website is owned and published by:

Fire Eater A/S

Vølundsvej 17

DK-3400 Hillerød

Tel +45 7022 2769